01
Add the purchase
Paste a product link or upload a screenshot. My Business identifies the item, price, and relevant alternatives.
Personal decision engine
Should you buy it at all?
My Business weighs the product against your budget, priorities, and what you already own—then gives you a clear Buy Score, including when the honest answer is “skip it.”
Start free. No card required. No pressure to buy.
What to expect
Trust is the product.
We are building for better decisions, not more transactions. Our incentives begin with your outcome.
Independent verdicts
Affiliate relationships never determine the recommendation.
Reasons, not just ratings
Every score explains the tradeoffs, timing, and likely value.
One question. A grounded answer.
From impulse to informed decision.
Shopping sites know the product. My Business is designed to understand the person considering it.
02
Add your context
Answer a few focused questions about your budget, current products, priorities, and reason for buying.
03
Get a Buy Score
Receive a 0–100 score, a direct verdict, the tradeoffs that matter, and a clear case for buying, waiting, or skipping.
Example decisionSkip it
43/100
Keep your current phone.
Your existing phone already handles most of what you need. Waiting could save hundreds while making the eventual upgrade more meaningful.
What the score weighs
- Affordability and opportunity cost
- Need versus novelty
- Value of what you already own
- Price timing and likely savings
Straightforward pricing
Save before you spend.
Try occasional decisions free, or make My Business your ongoing purchase filter.
Free
For an occasional second opinion
$0 forever
- Limited purchase evaluations
- Buy Score and direct verdict
- Decision rationale
- Shareable score cards
Pro
For better decisions all year
$7/month
Unlimited evaluations
Purchase history
Personalized recommendations
Spending insights
Price tracking
Upgrade recommendations
Household profiles
Everything in Free
Recommendations are independent of affiliate relationships on every plan.
Clear answers
Questions before you decide
Before you tap buy
Get a verdict built around you.
Paste the thing you are considering. In a few questions, turn uncertainty into a decision you can explain—and feel good about.
Get your Buy Score